The Social Influencer Role:
The use of social influencers is the key to a successful marketing campaign, increasing brand exposure, and sales. Influencers take various paths to work in tandem with brands on influencer campaigns.
Some of the possibilities include:
Twitter parties with one to hundreds of influencers
Blog articles on your behalf
Share your company’s brand, products, or launches on their platforms
YouTube product or ad videos
In-person coverage of a launch party or opening, with social media coverage
Social influencers will make use of a singular path similar to those mentioned above or use any combination thereof.
Social influencers have built their livelihood by writing, V-logging, blogging, and pinning, day in and day out. Certain influencers gain large followings due to their unique voice and quirkiness, others for their authority. Look at it this way, an influencer is their own personal brand; they’re professional marketers who have generated a near colossal following, most often due to a tenacity for being authentic, bold, different, and determined. Many influencers began their YouTube channel or blog as a personal project that grew into envy-worthy social influence quality content over time, while others set out to become social influencers and targeted their content as such. Their initial intention, however, doesn't matter; what’s important for brands is the influencer’s ability to have a Midas touch when it comes to social media content.