The first steps. The foundations. The brainstorming. All here, in the most creative stage of the production. Pre-production alone can take up almost half of the time spent on the project. This is where our team collaborates and comes together to complete our goals for the client.
Before we plan our trips, we make sure that we visualize what the event is going to look like. In the case of event based videography, the key to establishing a setting for a great video is to look up the event itself and see what people are most interested in. For example, at Megacon our research indicated most attendees were looking to meet and interact with celebrities. Our goal for that convention was to meet YouTubers and famous personalities in the business. Conventions attract attention from lots of people, so each event we go to should have a library of past convention videos to look at for research.
If we were creating a concept for a small business related shoot, we are researching the market in which the company falls under. In business videography, where we shoot products to edit into ads, a different sort of pre-production occurs. Storyboards could be used to illustrate how we could portray the product and what the lighting and the mood of the video would be. For example, if we are creating a video ad for a wedding photographer in Orlando we are searching for local ads related to wedding photography in the area for inspiration. The key for any small business shoot is to create a video that feels familiar to the audience, but is unique in its own way.