COSMARKETING AGENCY SAYS ITS FAREWELL TO OUR BELOVED STAN LEE...

13 November 2018

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Yesterday morning, we received grave news. Our hero, Stan Lee, has passed away at the age of 95 of pneumonia, 12th of November 2018.

Stanley Martin Lieber was born on the 28th of December, 1922, in Manhattan, New York City, a home to many of our beloved superheroes, which he brought into our lives. He attended DeWitt Clinton High School, where he graduated early, at the age of 16 and a half. Lee then pursued the WPA Federal Theatre Project, and then worked at Timely Comics, where he got his big break creating Captain America (the company also evolved into the well-known Marvel Comics). He used the pseudonym “Stan Lee,” and the rest is history.

One of the great facts about Stan Lee include his relationship with renowned authors of the 20th Century. In 1942, he entered the United States Army and served as a member of the Signal Corps, where he repaired telegraph poles and some communications equipment, before he got transferred to the Training Film Division, where he met Pulitzer Prize-winning author William Saroyan, cartoonist Charles Addams (creator of The Addams Family), director Frank Capra (It’s a Wonderful Life) and Theodor Geisel, whom the world knows as Dr. Seuss!

After his return from the war in 1945, where he won honorary recognition for his service, Stan Lee continued to venture into his work, writing stories in a variety of genres. However, despite his love for comics, he was hoping to create the “Great American Novel”. Always the perfectionist, he instead was dissatisfied with his work, and considered quitting for a time. He also married Joan “Joanie” Clayton Boocock in 1947, in a marriage lasting until her death in 2017. A 70 year-long marriage! She also is the reason for his famous slicked-back hair, since she was his barber, and the only person he’d go to for a haircut.

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But something happened in the 1950s…

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DC Comics, a well-known competitor at the time, published the Flash comics, and later the Justice League of America, today known as only the Justice League. He was assigned by his publisher to create a team of superheroes. Since Stan Lee was about to give up, he tried out different stories that he preferred since he had nothing to lose. Along the way, he created characters that were more complex and added more depth to his stories by making his characters relatable. His characters were sometimes viewed as outcasts in their universe. This led readers to perceive the characters in a more human fashion. The idea of a relatable and down to earth superhero with godlike powers was previously unheard of. Eventually, he created now-world-renowned characters such as the Fantastic Four (which became an instant success), the Hulk, Thor, Iron Man, the X-Men, Daredevil, Doctor Strange, and Spider-Man. This was the retaliation that Stan Lee presented to DC Comics, and the rest of the world: The Avengers were born! This would eventually lead fans to debate over which superhero team is better for many years to come.

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This marked the end and also the beginning of another era, the Silver Age of Comics. Superheroes stopped being perfect and became the Everyman with an incident that got a big break, much like in Stan Lee’s career. His comic books have provided the world with plenty of social commentary, especially with subjects that include racism and bigotry. In 1972, Stan Lee stopped writing monthly comic books and focused on being a publisher. He has become the face of Marvel Comics ever since and has been constantly showing up in Marvel movies in cameo roles. Many of Stan’s younger fans know him because of these cameos and will look for him in every Marvel movie.

Since his start, Stan Lee has contributed to the comic book industry, supporting and raising awareness about issues concerning discrimination, intolerance, or prejudice. His famous appearances as a prominent cameo in Marvel’s cinematic films will be treasured for years to come. His favourite being his cameo in the film Fantastic Four: Rise of the Silver Surfer.

Stan Lee will always be remembered as a real-life hero, to his friends, fans, and his family. His contribution to the world of storytelling and popular culture left a gigantic impact on the reader’s soul. Thank you, Stan Lee. May you rest in peace. 'Nuff said.

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EXCELSIOR!