Devise a hashtag: Hashtags can be used across your social media profiles as a way to group content together. Social media users can follow your event hashtag to stay updated on all event-related news, and can also use the hashtag when/if they post their own event-related content. Your hashtag should be informative and unique. We also love witty hashtags if and when they’re appropriate! Introduce your hashtag to your social media followers and encourage them to use it too. Be consistent with your use of your hashtag and ensure that anything related to your upcoming event is labeled with your hashtag.
Create a Facebook event: Once you know the details of your event, it’s time to start shouting it from the rooftops! Note: shouting things from rooftops can be dangerous and irritating, so please proceed with caution. We mean more along the lines of promoting your event in any way you can! Facebook has a specific “Events” feature where you can create and add information about your event, invite friends, post messages, and keep track of the guest list. You can link to your event page on Twitter, Instagram, Snapchat and LinkedIn. You may also wish to take advantage of a platform such as EventBrite, where you can publicize your event and direct followers for tickets and further information!
Optimize your profiles: As far as we’re concerned, your social media profile photo and cover photo are great places to display information on big events. They’re essentially like two big billboards on the social media highway..... or something like that. Get professional graphics made that advertise your event, and use these as featured photos across social media. This way, whenever anyone goes to look at your profile, they’ll be reminded of your upcoming event.
Run a competition: Competitions will always perk the interest of audiences. Who doesn’t want to win something? As such, they make fantastic social media content for the lead up to your big day. Whether you’re giving the winner free tickets to your event or offering another prize for the lucky person that emerges victorious, competitions will create a buzz around your upcoming event. Make sure that whatever you’re giving away is somehow related to the event itself. For example, if you’re hosting a cosplay convention, in addition to offering followers the opportunity to win free admission, you could also give away a makeup kit or other costume materials. Budgeting for a prize will be well worth the exposure a competition will give you.