The Value of SEO: 2021 Outlook

29 December 2020


What is the one thing that can help your business rank high on search engines? SEO. If you don’t have a great SEO strategy or know about its value, you can’t expect to get very far on the internet.


Due to the unforeseen events of 2020, many businesses have had to rely on their online presence to make sure they kept their doors open. With 2021 just right around the corner and no end in clear sight for COVID-19, all businesses should be looking for the trend that is going to keep them successful. One of those trends is SEO, search engine optimization.


The Value of SEO:


  • Helps to build brand awareness
    • Websites with SEO have a stronger online presence which helps them to build better brand awareness. Consumers want to be able to hop online, find what they need, and go on about their day. They don’t want to spend hours trying to figure out how a website is categorized. If your website allows them to do this, it will help you to build brand awareness by increasing traffic to your website. SEO can make or break you on the internet.
  • Builds better conversion rates
    • Websites with SEO load faster and are easy to read and surf through. When websites have SEO, they are easier to read which grabs and holds a user’s attention.
  • Helps to build trust between a business and potential customers
    • If your website appears on search engines and looks like a page people can trust, chances are high that you will gain new customers. In the day in age where many people are dealing with scams online, it can be hard to trust any business. SEO done right can help to boost trust.
  • Makes websites user-friendly
    • When SEO first started coming to light, it was all about search engine optimization. It was about using specific keywords to make sure your business landed on the first page of the search results of popular search engines. Today, SEO is also about improving a user’s experience too.
    • Users want to see user-friendly websites that they feel they can trust. We all know what those scam websites look like, so best to steer clear of an ad-filled rat-packed website. SEO can help to provide that clean and well-structured website that we all love. The best part of user-friendly SEO is that it helps users to find exactly what they are looking for in rapid time, which is important for a world that is always on the go.
  • Help to build a strong internet presence when compared to other businesses
    • Businesses with SEO are going to get more consumers than ones that don’t have it, without a doubt. Search engines are super powerful online and they pick up on SEO, that is exactly how businesses appear on a search engine when someone types in a particular keywords.

In conclusion, SEO is important for your website and your business. It is the foundation of a successful website and its trends are always changing so you’ll have to adapt if you expect to stay successful online.


Call CosMarketing Agency at 407-334-9378 to discuss marketing your small business online. We custom tailor all our marketing plans to fit the needs of our customers. See our full list of services HERE. You can also email us at CosMarketingAgency@gmail.com or use the contact form below. The first consultation with us is free. We look forward to speaking with you!