Omni-Channeling is defined as a multi-channel sales approach that provides a customer a more integrated experience. It doesn’t matter if a customer is shopping in-store, online, or by phone, the experience is the same.
While omnichannel and multi-channel run very close together, they are different. With a multi-channel experience, a customer can access communication options that are not connected. But with an omnichannel experience, all the channels are connected and move seamlessly. So, all omnichannel experiences will be able to use multi-channels, but not the other way around.
Omni-channeling makes sure that your business is free to be both desktop and mobile-friendly without delay. Essentially, you want a one-stop-shop and go for your customer base.