Jumpstarting Your LinkedIn Lead Generation Strategy

March 15 2021

According to recent social media statistics, 45 percent of B2B marketers gained their customers via LinkedIn. The powerhouse social media network is a staple when it comes to B2B marketing. But, it all doesn’t happen by accident.

Building successful LinkedIn leads takes a great deal of work and time. Here are some tips to get a jumpstart on your LinkedIn lead generation strategy.

1. Start with your profile.

Your profile is the face of your business, which gives it an important role. If it doesn’t look its part, you’re not going to be successful at gaining leads. Your profile should be optimized so that it’s search-friendly and easy to navigate. Your profile needs to be able to grab attention and keep it.

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  • Make sure you have a friendly and clear headshot
  • Use a high-resolution background image to highlight your brand and your company
  • Give your profile a title that not only defines your company role but also your area of expertise
  • Use your “About” section to show your work accomplishments. Keep it short and simple and don’t just cut and paste your resume here.
  • Use the “Featured” section, which is really helpful when it comes to lead generation. You can highlight your major publications and projects here.
  • Your “Experience” section is the space to show work experience

2. Connections

Make sure that you are connecting with the right people. Use the search functions to look for connections within your same genre. You can find some great influencers this way, which is always helpful in building engagements. Always double-check connection requests before you send them to make sure you are sending the request to people who are going to help you to build other connections.

3. Get Your Profile Seen

Your goal on LinkedIn is to get as many people as possible to see your profile and connect with you. LinkedIn is purely networking. However, LinkedIn’s algorithm isn’t always conducive to that. To rise above the algorithm, make sure that you are always posting content, publishing comments, and reacting to posts.

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4. Think About Running an Ad

Sixty-five percent of B2B marketers already run a paid promotion of LinkedIn. Marketers can target specific professionals based on certain parameters like job title, company size, and industry. Putting an ad campaign together can be done solo or by the company. Once you’ve been able to acquire organic leads, you’ll see how running ads will be worth your while.

5. Take Part in Group Discussions

Being an active participant on LinkedIn will help you to gain more leads. Start by taking part in discussion groups. They are great for networking and private groups can help you to build your influence within like-minded communities.

LinkedIn is the place you want to be when it comes to marketing your company and creating leads is the most important factor in the popular networking website.

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