Algorithms, don’t you just love them?
On one side, they are handy and they are everywhere. They play a role into the stock market, they can decide on whether or not you get a loan and they can even search the internet when commanded. Essentially, an algorithm is a mindless way of doing brilliant things. It follows a set of steps that, if followed correctly can lead to a desired outcome.
On the other side, they can be frustrating.
A big fan of algorithms is Google. Google implements algorithm changes without ever giving clear advice or information about the changes being made. It’s latest change has websites reporting a 30-40 percent drop in traffic.
Google announced it’s BERT update recently and also called the update its biggest change in five years. BERT, which stands for Bi-drectional Encoder Representations from Transformers will be used on 10 percent of U.S. English searches and is used to better understand search queries.