There have been a lot of changes happening in the world we are living in within the past few years and as we evolve, so does our technology. It has to, and so does the way we do business.
2020 saw some massive changes in the eyes of the business world and so many people’s personal lives too. Now, we are all starting to pick up those pieces and make some sense out of the aftermath of it all. One thing that has been made very clear is that as far as the marketing world is concerned, everything has changed, and honestly, it’s not all that bad.
Due to the versatility needed to make sure that businesses stayed afloat as the world fell apart, many business owners started to run their business from their living room. Now, people are still running their business from the comfort of their own home while some have returned to work. Either way, businesses have had to adapt which also means that marketers have had to adapt. What we once took for granted became obsolete and some social media sites that appeared to be drowning got life reserves.
Facebook is one of those social media sites. For years, it has been slowly sinking in comparison to giants like YouTube. It’s become known as the older generation social media site. However, 2020 was able to breathe some new life back into the old site through its business page features.