If you don’t have the data, how can your business be taken seriously? You need a data-informed marketing plan that is based on your prior year’s outlook. To do this, Google Analytics is the perfect choice because it’s a business intelligence tool that shows how your audience engages with your business to find products and/or services.
Your Content is Cookie Cutter
Content should never be the same old same old because nothing is interesting in that and chances are, someone else has already done it. You want hot and trendy, never been seen before content that rattles your viewer, but in a good way. You should be meeting your viewers with information that is personal and relevant but also new and exclusive.
You’re a Set it and Forget it Type of Marketer
Some activities need a set it and forget it type of mentality, but marketing is not one of them. The moment you set it and forget it, someone else has blown past you in the race. Sometimes, you create the most impressive and ambitious content and then realize it’s the wrong timing, and instead of using it, you place it in a folder. This is the death of the marketing genius that could have set you apart from another marketer who is now getting all the winnings. Never set and forget.
If last year taught us just one thing, it’s to be more flexible. To not put all of our eggs into one basket and expect that to get us to our long-term goals. Flexibility while trying to create a lasting foundation seems like that of an oxymoron, but it’s the only way to create a digital marketing brand that sells.