CosMarketing Agency Services
7 December 2018
Building A Following On Social Media
If you’re a small business owner, you’re constantly looking for new ways to get your company’s brand seen by as many potential customers as possible. Using social media marketing in business is a great way to build engagements with your current customers, as well as attract new ones. It is also the most cost-effective marketing tool in terms of ad dollars. Facebook ads are a fraction of the amount of Google ads, however you will reach a smaller audience on average. Using social media helps build brand awareness and will increase your core customer base however. Studies have shown 90% of marketers say social media is important to their own business.
Marketing through social media is all about quality and consistency. Our team can work with business owners part-time to post and schedule content or we can produce and post all your content in house. We are media geeks and we LOVE creating fresh new content. Relevant social media sites our experts have worked with include Facebook, Instagram, Twitter, LinkedIn, and Pinterest.
Ad Creation For Small Business
The growth of social media means every site like Facebook, Instagram, Twitter, etc. now provide consumer insights on peoples “likes” and activity. When our company creates ads for customers, we prefer to “boost” them. That means we translate them into ads, at which point we can track the analytics of the post. Social media analytics can be studied by us to learn more about your clientele likes and dislikes. This can be an overwhelming amount of data; however, the software we use to interpret it can provide valuable insight.Social media in part boils down to how you target your audience and how you build a journey to get people to make purchases. We do this through static and dynamic ads. Static ads are flat images that are cost effective to produce for a business daily, but a video ad will garner up to 4 times the amount of engagement.
Professional Website Creation
A website is tied with social media for being the first thing most customers still see when they are looking for businesses like yours in their area. Our websites provide a way for people to not just see your work but stay and browse. Our websites are always mobile friendly and are up to date with current trends. Our goal is to create a website our landing page people will enjoy going to every time.
Search Engine Optimization
SEO, or search engine optimization, is an essential part of a website and is used in all major search engines such as Google, Yahoo, and Bing. This is how web pages, video content, photos, local listings, etc. are ranked based on what the search engine considers to be most “relevant” to its users. Having proper SEO will attract more people who are genuinely interested in the products that you offer. Without SEO your business is essentially non-existent on search engines. No SEO or poorly done SEO could be detrimental to your business, that is why we include SEO in the cost of every website.
Digital design can be used to attract customers to your business and shows your client base what your brand stands for visually. Having the proper look for your brand can be the difference between being contacted or passed over by consumers. Our team creates logos, banners, pamphlets, brochures, business cards, and anything else you need to advertise your company online or in print. We work closely with a print team that can then take our design and print it to your specifications.
Search Engine Campaigns
Search engine campaigns (especially Google campaigns) are used to reach more people on multiple platforms besides just Facebook, Instagram, and Twitter. You’re able to have less limits on what is possible, and we can give customers a lot of more data about their customers while tracking its process. You can set your budget, location, and the demographic you are looking for, or our team can work with you to determine that. When Googling something you typically have seen these ads before at the top of this list.
Email marketing has remained a tried and true way to nurture leads and turn them into customers. At least 91% of consumers check their email daily, and businesses not using this tool are missing the boat. Those kinds of numbers just can’t be said of any other communication channel. Our team creates email campaigns to let your customers know about sales or incentives you are offering, general product information, or facts that relate to your business and their interests. Customers want to take in information about your products without feeling sold to. Emails are a way to do this with a massive audience and the best part is you never have to write any of the text. We design, write, and automate your entire email system. Your email list is your own personal client list we help you build from the ground up. We lead consumers down a path that starts with discovering your products and becoming members of your community. The idea is this will lead them into purchasing your products, coming back repeatedly as a customer, and sharing your business with their friends. We give you a list every month of who joined your email list along with their contact info, so you can contact the people directly who want your products.
Marketing automation is the management of a business’s marketing across multiple campaigns and channels automatically. This allows you to reach on average 3 times as many consumers than even a team can do on their own. This cuts down on costs of production for your company in the long run. This is now being implemented by even the smallest of startups because of how powerful the results can be.
We take a hands-on approach to working with our customers, that is why it’s important to us that our customers have one-on-one time with our experts. We employ people from a variety of fields and backgrounds. Our staff can create a consultation plan for your business where we lend our advice as to how to best reach consumers and you implement it. This is especially good for people on a limited budget or if you are in the conceptual stage of building your startup.