There isn’t much that beats online shopping, especially in a world that is mostly afraid to go outdoors. So digital advertising is necessary now more than ever because it’s going to take a lot of time for things to return back to normal, if they ever do. Digital advertising can reach new shoppers, allow for flexible formats, and allow for a more customizable budget. It can also provide real-time insights, which help to show what difference is being made with digital advertising.
In conclusion, Amazon is the way to go when you want to advertise online. The company knows what it is doing so it's imperative for your company to jump on their bandwagon, so to speak. If you’re not advertising with Amazon, you’ve already fallen behind the times and other businesses.