3. Share behind-the-scenes from your business
Too many businesses are nameless and faceless – at least when it comes to the people who do the regular, everyday work. St. Patrick’s Day stereotypically tends to be a day of jovial celebration, letting your hair down, and enjoying having a drink with friends.
Why not do some social media marketing to show the world a peek “behind the curtain” at the people who make your business flow? Show them that real people – like those you are working to connect with and/or sell to – make up your business.
This can be done via a post to Facebook, Twitter, or Instagram with an image of a person and blurb about who they are, what they do, and how they serve your business.
This can be a fun social media marketing idea.
4. Hold a contest
To engage your audience, hold a contest. No need for a prize greater than a social media shout-out and share.
Contests could include a photo contest sharing their St. Patrick’s Day or Hashtag Holiday spirit, a “Caption this” image contest related to your business, a “Sell me on your business in 5 words or less” contest, or something equally engaging to get people to not just look at your social media content – but to engage with it and you.
No prize is necessary – just share on social media who your winner is.
5. Create a social media marketing special
Maybe you create your own hashtag related to St. Patrick’s Day, Easter, Passover, springtime, or a Hashtag Holiday like April 3 (Find a Rainbow Day #FindARainbowDay) as a promotion. Offer a special discount, or a one-time service to tie into that as a marketing tool.
You don’t need to give away the farm with this. But having some sort of specially tied into a holiday or event is a great way to build engagement and increase your social media marketing reach.
These are just 5 options for you to consider. There are many other ways you can increase your social media marketing to spread brand recognition, grow your business, and flourish.
Happy St. Patrick’s Day!
Need more help with your social media marketing, digital marketing, and more? Call, text, or email CosMarketing Agency for a FREE consultation today!